#consumer behavior
articles
46% of Shoppers Feel Unsafe in Dark Retail Parking Lots, LVT Survey Finds
LVT data shows women, older shoppers and Midwest residents are most wary after dark, while visible security cameras are ...
ICSC Survey: Children Steer $466 in Monthly Shopping-Center Spend
A survey of 1,004 US parents shows family-friendly experiences outrank price, with children driving store choices and we...
Retail Marketers Are Planning Holiday Campaigns Earlier as ROAS Pressure Builds
A 487-marketer survey shows rising media costs and generational timing gaps are pushing holiday campaigns into earlier s...
Salt Bank Marketing Chief: AI Answers Are Becoming a Third Discovery Front
Salt Bank's Viorel Ruse says AI assistants now shape purchase shortlists, paid search and CRM offer the clearest ROI, an...
PENNY Marketing Chief: AI Recommendations Are the New Search Rankings
Lucian Pavel, head of marketing at PENNY, says brand visibility in AI assistant answers is becoming as critical as top p...
How a $16.99 Esprit sweatshirt at Costco became a time machine to the 1990s
A personal essay finds that a simple nostalgia purchase at Costco — an Esprit sweatshirt for $16.99 — reconnected a writ...
Mobile Dominates as Colombian Digital News Audience Hits 33 Million in H1 2026
Colombia’s digital news audience climbed to 33.07 million unique users in June, with smartphones used by 29.5 million an...
Taco Bell Traffic Plummets as Cyclospora Outbreak Hits US Lettuce Sales
A cyclosporiasis outbreak traced to Taylor Farms iceberg lettuce from Mexico is driving double-digit drops in restaurant...
Spanish Motorcyclists Improve Tread Depth Compliance, But Tire Surface Damage Surges
New Afane study shows only 5.6% of motorcycles now have illegal tread depth, down from 15%, but 48.6% show irregular wea...
Bad Ads Worse Than None for 80% of Consumers; Omnicom Calls for 'Connected Content'
New Omnicom research finds widespread ad aversion, but relevance and timing can significantly lift purchase intent. The ...
Argentine Survey Reveals 30% Already Follow Women's Football — but Brands and Media Are Lagging Behind
A first-of-its-kind national study finds a loyal, underserved audience for women's football in Argentina, presenting a c...
Why Gen Z Prefers TikTok Over Google for Product Search
With 40% of Gen Z reportedly using TikTok instead of Google for search, marketing is shifting from polished ads to authe...