#consumer brands
articles
Companies
Jennifer Garner Keeps Once Upon A Farm Focused on Retail and WIC After NYSE Debut
The actress and co-founder says she ignores the stock price and is steering the organic kids' brand toward retail relati...
Companies
A $100,000 Sock Order Was the Demand Test Behind Doublesoul
How Allison Strumeyer used a minimum inventory order, a day job and early celebrity backing to validate her sock startup...
Retail
Nostalgia Marketing Is Winning Gen Z — But Gen Alpha Could End the Y2K Party
Y2K-era campaigns are lifting sales at Gap and Coach, but as Gen Alpha's buying power grows, brands that only look backw...
Lifestyle
Nails.Inc founder Thea Green on the £30m sale, early missteps and the power of small wins
The former fashion editor turned a transatlantic insight into a nail-bar empire that now sells a bottle a minute. After ...
Companies
How a Grandma's Barbecue Sauce Recipe Built a $350 Million Brand
Justin Gill turned his grandmother's Japanese barbecue sauce into Bachan's, a brand with estimated annual revenues toppi...