#consumer insights
articles
Companies
Ideally pushes synthetic consumer insights earlier into creative process, signs Omnicom Oceania deal
The New Zealand-based research firm argues that integrating synthetic audience feedback at the start of the creative pro...
Retail
Why Organic Cotton Isn't Taking Off: Lessons from a Japanese Publisher's Sustainable T‑Shirt Trial
ELLE SHOP's organic cotton T‑shirt launch sold over 300 units, but the event revealed a deeper supply‑chain failure: far...