#CPG marketing
articles
Companies
Liquid Death’s CMO: Stop Chasing ROAS—Incrementality Is the Real Killer for CPG Brands
Benoit Vatere, Liquid Death’s chief media officer, ties ad spend to new-to-brand sales and targets light buyers in a bid...
Retail
7-Eleven taps Ibotta as exclusive partner for digital CPG offers
Ibotta becomes the exclusive third-party provider of CPG digital offers across 7-Eleven, 7NOW and Speedway apps, coverin...