#digital advertising
articles
OpenAI Forecasts $1 Billion Annual Ad Revenue as ChatGPT Ads Expand Beyond U.S.
OpenAI says advertising revenue is on track to reach $1 billion a year as it rolls out ChatGPT Ads Manager to India, Eur...
Maryland Digital Ad Tax Struck Down; Google, Peacock, Apple Win Refunds
Maryland's first-in-nation digital advertising tax has been invalidated, with refunds ordered to Google, Peacock and App...
Apple Maps Opens Ads to U.S. and Canadian Businesses
Apple has begun selling advertising inside Apple Maps in the U.S. and Canada, with an early-buyer credit up to $1,000 pe...
The Public Ad Tech Era Is Over as Four Delistings Signal a Market Rethink
Nielsen's $2.15 billion DoubleVerify deal is the latest exit in a year that also saw IAS, LiveRamp and Criteo leave publ...
Walmart Connect finally lets advertisers exclude search terms
Walmart's retail media business adds negative keywords for sponsored products, giving brands more control over ad budget...
Publishers Plot a Post-Google Playbook as Earnings Reveal Diverging Bets
Earnings calls from the NYT, News Corp, People Inc, USA Today Co., Ziff Davis and BuzzFeed show publishers building vide...
IAB Tech Lab Opens Privacy Protocol Revisions for Public Comment Until Sept. 11
The digital advertising standards body proposed updates to its Global Privacy Protocol and finalized the Data Deletion R...
Ad Tech's Identity Solutions Confront Accuracy Crisis as AI Amplifies Errors
New research suggests 15–30% of cross-device identity links may be false positives, wasting billions in programmatic spe...
Amazon's Certified Supply Exchange Pre-Qualifies Ad Inventory Before the Bid
Amazon Ads has certified five SSPs and is sharing demand signals before bids go out, moving programmatic quality control...
TikTok Doubles AI Video Ad Length With Dreamina Seedance 2.5 Launch
TikTok's new ByteDance-built Seedance 2.5 model doubles AI video ad generation from 15 to 30 seconds, giving advertisers...
Big Tech's Q2 Ad Dominance and the Private Equity Push Into Ad Tech
Meta and Amazon outgrew Google in Q2 advertising; Wall Street frowned on AI capex, and private equity is circling under-...
Yahoo's Consent Pop-up Exposes Scale of Ad-Tech Data Sharing with 250 Partners
A routine cookie consent notice on Yahoo becomes a window into the real workings of the digital advertising ecosystem, s...
Yahoo Updates Privacy Consent Banner Under IAB Transparency Framework
Yahoo's refreshed cookie consent notice details how device data, location, and browsing habits are used by it and 250+ a...
Yahoo Details How It Collects and Uses Your Data for Personalized Ads and Analytics
Yahoo outlines its data collection practices under the IAB Transparency & Consent Framework, including device informatio...
Yahoo Privacy Consent Page Contains No News: A GDPR Compliance Form, Not an Article
The crawled URL returned a Finnish-language cookie consent banner under the IAB Transparency & Consent Framework. It con...
Yahoo’s Cookie Consent Prompt Shows How the Digital Ad Industry Seeks Your Data Permission
The standard online notice, which cites up to 250 partners under the IAB Transparency Framework, highlights the delicate...
Yahoo's Cookie Consent Page Reveals the Mechanics Behind Today's Digital Ad Targeting
A Finnish-language privacy notice from Yahoo discloses the extensive use of the IAB Transparency & Consent Framework, in...
SafeGuard Privacy Launches GDPR Modules for IAB Diligence Platform
The new modules, developed with BVDW and Nexida, bring standardized privacy assessments to both U.S. and European regula...
When a Cookie Banner Is the Whole Story—Yahoo’s Privacy Notice Highlights the Ad-Tech Transparency Push
A Yahoo page consisting solely of a detailed cookie consent prompt offers a real-world glimpse into the IAB Transparency...
Brands Expand Creator Marketing Beyond Awareness to Drive Product Launches and Sales
New Digiday research shows 78% of marketers now use influencers for product launches, with brands like Ruggable and Mila...
Why That Finnish Cookie Pop-up Is a Window into the $600 Billion Digital Ad Machine
A Yahoo privacy notice in Finland reveals how thousands of data points flow through the IAB Transparency & Consent Frame...
The Open Internet's Analytics Overhaul Is Closing the Walled Garden Gap
With AI-powered measurement, real-time data, and a $1B vote of confidence from Big Tech, the open internet is finally pr...
AdExchanger Advisory Board Taps Top Executives From GroupM, PepsiCo, Pfizer and More
The digital advertising publication’s advisory board brings together leaders from agencies, brands, and publishers, refl...
Yahoo Consent Notice Lists 250 Ad Partners Under IAB Framework
Yahoo’s routine cookie privacy pop-up references 250 partners inside the IAB Transparency & Consent Framework, shedding ...
OpenAI’s ChatGPT Ad Ambitions Face Long Road to Displace Google and Meta
Early ad revenue hits $100 million but projections of $2.4 billion in 2026 and $100 billion by 2030 face skepticism, as ...
AI Tools and Sports Partnerships Reshape This Week's Marketing Landscape
Amazon's AI video tool cut months from a Cuisinart ad, third-party generative AI adoption doubled, and brands from State...
Yahoo’s Cookie Consent Notice Highlights IAB’s Transparency Framework
The routine privacy pop‑up, which cites the IAB’s 250‑vendor consent framework, illustrates how major publishers collect...
As digital ad spend soars, brands warned not to sacrifice long-term image for short-term clicks
Global media investment hit $947bn with 60% in digital, and Turkey’s market surged 39.4%. Adform’s regional chief argues...
Born Social Launches Creator Platform to Scale Human Creativity Against AI
The Born Creator Community aims to help brands produce localised, authentic content through a managed creator network, w...