Strava's Brazil bet: It's not just a running app, it's a social lifeline
Technology

Strava's Brazil bet: It's not just a running app, it's a social lifeline

Louisa Wee, Strava’s global CMO, says Brazilian users are more likely to use clubs to meet people, register strength tra...

Eitan Shapiro 👁 36 💬 0
Why Brazil's Gen Z Is Ditching Instagram for Strava — and What It Means for Brands
Technology

Why Brazil's Gen Z Is Ditching Instagram for Strava — and What It Means for Brands

68% of zoomers in Brazil want to use Strava more, seeking real-world connections instead of feeds. The platform's clubs ...

Eitan Shapiro 👁 46 💬 0