#Gen Z
articles
Gap, Marc Jacobs, Heinz and More: What This Week's Ads Say About Brand Marketing
A star-studded week of campaigns from Gap, Foot Locker, J.P. Morgan and others shows sharper cultural targeting, with Am...
Gen Z Is Drinking as Much as Older Americans—but Spending More Per Drink
New IWSR data shows 74% of US Gen Z adults drank in the past six months, up from 66% three years ago and nearly matching...
One in Five Gen Z Workers Attended a Job Interview With a Parent, Survey Finds
A Zety survey of 1,001 Gen Z workers found 20% attended an interview with a parent and 21% had a parent contact an emplo...
CeraVe Tackles Tanmaxxing With Social Series and Sorority Renovation to Sell Sunscreen
With Google searches for tanning at a five-year high and over a fifth of Gen Z adults prioritizing a bronze over protect...
Hinge Launches Audiobook Series Based on Real Couples to Deepen Gen Z Engagement
The dating app’s 'No Ordinary Love' campaign uses audio storytelling to counter emotional detachment in dating culture, ...
Ditto’s AI matchmaker ditches the swipe – and Gen Z is texting in for Wednesday dates
College-focused dating app Ditto uses conversational AI to match users on personality, not photos, then books a real dat...
Bumble Plans to Kill the Swipe as Gen Z Pushes Dating Apps Toward Real-World Meetups
The dating app plans to replace swiping with a more intentional model and expand its real-life group-meetup app Plans, a...
Nostalgia Marketing Is Winning Gen Z — But Gen Alpha Could End the Y2K Party
Y2K-era campaigns are lifting sales at Gap and Coach, but as Gen Alpha's buying power grows, brands that only look backw...
Gen Z Ditches the 9-to-5 as Flex Economy Reshapes Pay and Spending
Afterpay data shows four in five young Australians now earn from several sources, blurring payday and boosting buy now, ...
Nearly two-thirds of parents still fund adult Gen Z kids — and most say it strains their finances
A 2026 Wells Fargo survey finds 64% of parents still support adult Gen Z children financially — and 56% say it strains t...
Teen AI Founders Have More Money Than Ever — and Less Room to Fail
AI tools let founders start companies in their teens, but investors now demand growth in months, not years — and every s...
Two Faces of India's Gen Z: Protests vs Service Spark Identity Debate
In July 2026, a disruptive protest in Delhi and nationwide Kargil Vijay Diwas marches organized by the RSS-affiliated AB...
Why Brazil's Gen Z Is Ditching Instagram for Strava — and What It Means for Brands
68% of zoomers in Brazil want to use Strava more, seeking real-world connections instead of feeds. The platform's clubs ...
How 3 Tinder Interns Beat 30,000 Applicants to Land Full-Time Jobs
Former Tinder 'Tindership' participants share the strategies that turned their highly competitive internships into perma...
How Russia's Gen Z Replaced Alcohol With Energy Drinks, Vapes and Digital Addictions
Russian youth are drinking less alcohol than any generation on record, but the void is being filled by surging energy-dr...
Corporate vs Creator Life: Two Bengaluru Women Lay Out the Daily Trade-offs
Ananya's EY paycheque and paid leave meet Monsoon's bed-to-desk commute and travel freedom in a candid Instagram face-of...
Why Gen Z Prefers TikTok Over Google for Product Search
With 40% of Gen Z reportedly using TikTok instead of Google for search, marketing is shifting from polished ads to authe...
Tinder Brings In-Person Events to New Cities, Betting on Gen Z's Love of Shared Experiences
After a pilot in Los Angeles drove strong engagement among young singles, Tinder is expanding its Events feature to nine...
Universities turn to student creators as Gen Z tunes out traditional ads
With Gen Z and Gen Alpha ignoring polished marketing, UCL and ETS are among those formalising student storytelling roles...
Instagram and TikTok Overtake Google for Gen Z Product Searches
More than half of Generation Z now turn to Instagram and TikTok first when searching for products and services, upending...