#market research
articles
Companies
System1’s Behavioral Psychology Edge Faces Test as Brave Bison Circles
Once a market darling for its Kahneman-inspired ad testing, System1 has plunged to microcap status. Now a takeover bid f...
Companies
Ideally pushes synthetic consumer insights earlier into creative process, signs Omnicom Oceania deal
The New Zealand-based research firm argues that integrating synthetic audience feedback at the start of the creative pro...
Companies
How Cox Automotive Uses AI and Research to Keep AutoTrader and Kelley Blue Book Ads Effective
An inside look at the research-first creative process behind AutoTrader and Kelley Blue Book, where consumer testing, AI...