#marketing spend

articles
Adidas's Record $7.7B Quarter Turns Sour as $1B Marketing Splurge Hits Profit
Companies

Adidas's Record $7.7B Quarter Turns Sour as $1B Marketing Splurge Hits Profit

Adidas posted its highest ever quarterly sales, fueled by a $1 billion World Cup marketing blitz, but a 30% surge in spe...

Declan Byrne 👁 50 💬 0
Adidas Shares Plunge 15% as World Cup Marketing Costs Bite — Analysts See an Overreaction
Companies

Adidas Shares Plunge 15% as World Cup Marketing Costs Bite — Analysts See an Overreaction

Adidas stock suffered its worst day in years after second-quarter earnings missed forecasts due to spiralling World Cup ...

Declan Byrne 👁 46 💬 0