#marketing strategy
articles
Companies
Marketing Is Finally Learning Before Spending: The AI Shift from Volume to Simulation
For decades, marketing has learned by spending first and analyzing later. Now, advances in AI simulation—as demonstrated...
Companies
Bad Ads Worse Than None for 80% of Consumers; Omnicom Calls for 'Connected Content'
New Omnicom research finds widespread ad aversion, but relevance and timing can significantly lift purchase intent. The ...
Companies
Danone Doubles Super Bowl Ad Spend as CBS Sells Out at $7 Million Per 30 Seconds
With Super Bowl advertising slots reportedly hitting $7 million each, CBS has sold out its entire inventory. Consumer go...
Companies
Decoding the DNA of Iconic Slogans: What 100 Unforgettable Taglines Reveal About Modern Branding
This analysis distills timeless branding lessons from 100 enduring slogans, exploring how they tapped into consumer psyc...
Companies
CMOs Reveal Hyper-Personalization and AI as Keys to Post-World Cup Sponsorship Success
Following a World Cup marked by audience fragmentation and multi-country logistics, CMOs from Ambev, iFood, Visa, and ot...