#Omnicom

articles
Novo Nordisk Shifts $600 Million U.S. Media Account to Omnicom
Companies

Novo Nordisk Shifts $600 Million U.S. Media Account to Omnicom

Danish drugmaker hands agency-of-record duties to Omnicom starting Q4 2026, moving from WPP’s Wavemaker as it doubles do...

Declan Byrne 👁 47 💬 0
Agencies Are Shifting From Media Buying to Proof of Performance
Companies

Agencies Are Shifting From Media Buying to Proof of Performance

As execution becomes a commodity, brands are demanding independent proof that their ad spend worked. The Omnicom-Interpu...

Declan Byrne 👁 37 💬 0
Ideally pushes synthetic consumer insights earlier into creative process, signs Omnicom Oceania deal
Companies

Ideally pushes synthetic consumer insights earlier into creative process, signs Omnicom Oceania deal

The New Zealand-based research firm argues that integrating synthetic audience feedback at the start of the creative pro...

Declan Byrne 👁 36 💬 0
Agency Holding Companies Are Dangling AI Sweeteners to Grow Principal Media
Companies

Agency Holding Companies Are Dangling AI Sweeteners to Grow Principal Media

Holding companies are bundling free AI tokens and data services into principal-media deals to feed high-margin growth, w...

Declan Byrne 👁 32 💬 0
Bad Ads Worse Than None for 80% of Consumers; Omnicom Calls for 'Connected Content'
Companies

Bad Ads Worse Than None for 80% of Consumers; Omnicom Calls for 'Connected Content'

New Omnicom research finds widespread ad aversion, but relevance and timing can significantly lift purchase intent. The ...

Declan Byrne 👁 35 💬 0