#programmatic
articles
Companies
Netflix Nearly Doubles Ad Commitments Again as Live Sports and Accreditation Fuel Upfront Surge
Netflix closed upfront deals with another near-doubling of ad commitments, on track for $3 billion in 2026 ad revenue, d...
Companies
Why Publishers Are Routing Unsold CTV Inventory Toward Nonprofit Advertising
As connected TV inventory grows, publishers are segmenting impressions by value and exploring nonprofit campaigns as a c...
Technology
AI Now Runs the Ad Industry in 2026 — But Black-Box Platforms Test Marketers' Trust
AI is woven into nearly every stage of advertising in 2026, but transparency lags as agentic AI's first wave arrives. Ma...
Technology
Time Tests Bot Ads as FTC Sues Hims & Hers for Sharing Health Data with Meta and Snap
Publisher Time targets AI agents with sponsored FAQ-style content to monetize non-human traffic, while the FTC alleges H...
Technology
The Open Internet's Analytics Overhaul Is Closing the Walled Garden Gap
With AI-powered measurement, real-time data, and a $1B vote of confidence from Big Tech, the open internet is finally pr...