#programmatic advertising
articles
Technology
Goodway Group Tests Agentic Media Buying Against Supply-Path Controls
The indie agency's strategic partnerships lead explains why AI agents must pass the same transparency and verification t...
Companies
Experian Retires Audigent Brand, Absorbs It Into Marketing Services
Twenty months after acquisition, the Audigent name disappears as Experian integrates curation capabilities into its broa...
Companies
How Georgia-Pacific Cut Its Ad-Tech Stack to the Bone and Saved Millions
The consumer goods giant consolidated over 30 supply-side platforms to a handful, using pre-bid screening to slash CPMs ...
Technology
Amazon's Certified Supply Exchange Pre-Qualifies Ad Inventory Before the Bid
Amazon Ads has certified five SSPs and is sharing demand signals before bids go out, moving programmatic quality control...
Technology
AI Agents Reach Programmatic Ad Deals in PubMatic–Optable Integration
PubMatic and Optable are connecting buy- and sell-side AI agents so publishers can package first-party data into program...
Companies
Warner Bros. Discovery Targets ‘Dead Air’ with Shoppable Pause Ads as Standardization Looms
WBD is advancing pause-ad technology with shoppable storefronts and contextual targeting, aiming to turn frozen screens ...