#retail media
articles
Walmart Connect finally lets advertisers exclude search terms
Walmart's retail media business adds negative keywords for sponsored products, giving brands more control over ad budget...
Zillow Takes Its Home-Intent Audience Data to Pinterest in First Off-Site Deal
Zillow Elevate advertisers can now target 34 housing-behavior segments on Pinterest, with Kohler's pilot reporting highe...
Walmart Closes Vibe.co Acquisition, AI Assistants Gain Traction: 6 Commerce Media Moves
From Walmart’s streaming adtech purchase to AI shopping assistants doubling conversion rates and Criteo’s outlook cut, t...
7-Eleven taps Ibotta as exclusive partner for digital CPG offers
Ibotta becomes the exclusive third-party provider of CPG digital offers across 7-Eleven, 7NOW and Speedway apps, coverin...
Walmart vs. Amazon in Streaming TV Ads: How Their Strategies Differ
As the two largest retail media sellers, Walmart and Amazon are chasing streaming TV ad dollars with distinct data and p...
Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future
A new partnership among Dick’s Sporting Goods, LiveRamp, and Adobe aims to let brands blend first-party data with dynami...
Paramount+, Faire, Havas: The Business Models Shaking Up Media and Commerce
A wave of strategic moves from Paramount+'s ad-supported free tier to Faire's wholesale targeted ads and Havas's AI-firs...