#sportswear
articles
From Mailroom to CEO: Todd Krinsky’s Plan to Revive Reebok After the Adidas Years
Reebok’s new CEO spent 30 years inside the brand, watching it fade under Adidas. Now, with a five-year strategy built on...
Nike China Online Resale Ban Fuels Price War Fears for Sportswear Brands
Nike's plan to stop dealers from selling online from 2027 may trigger aggressive discounting in China's sportswear marke...
Nike Cuts Distributors’ China Online Rights, Raising Specter of a Sportswear Discount War
Nike’s 2027 ban on online sales by Chinese distributors leaves them just months to clear tens of millions in inventory, ...
JPMorgan Keeps Adidas at Overweight, Lifts Revenue View After Slight Beat
JPMorgan analyst Wendy Liu reiterated an Overweight rating and EUR 230 price target on Adidas after the sportswear group...
PUMA Slashes Quarterly Loss on Tariff Refund as CEO Hoeld’s Restructuring Gains Traction
The German sportswear group reported a smaller-than-expected net loss of €72.8m, helped by a €11.5m tariff reimbursement...
Adidas's Record $7.7B Quarter Turns Sour as $1B Marketing Splurge Hits Profit
Adidas posted its highest ever quarterly sales, fueled by a $1 billion World Cup marketing blitz, but a 30% surge in spe...
Spain’s Running Boom Meets a €147 Nike Trainer Built for Beginners
With almost 6 million runners in Spain, starting out often hinges on the right gear. The discounted Nike Pegasus Premium...
Adidas Shares Plunge 15% as World Cup Marketing Costs Bite — Analysts See an Overreaction
Adidas stock suffered its worst day in years after second-quarter earnings missed forecasts due to spiralling World Cup ...