#streaming ads
articles
Retail
Marketers Bet on Streaming and Personalization for a Cautious 2026 Holiday Season
Digiday's holiday survey finds revenue optimism but flat discounting, with CTV ad use nearly doubling and brands leaning...
Companies
Women's Sports Draw Bigger Ad Bets as Marketers Chase a Different Kind of Fan
Rising women's sports viewership is pulling in ad tech platforms and DOOH campaigns, but the data infrastructure to back...
Companies
Warner Bros. Discovery Targets ‘Dead Air’ with Shoppable Pause Ads as Standardization Looms
WBD is advancing pause-ad technology with shoppable storefronts and contextual targeting, aiming to turn frozen screens ...