WPP Stock Stuns With 29% Surge; Versant Preps Pay Products; Cloudflare Launches AEO Capabilities
Companies

WPP Stock Stuns With 29% Surge; Versant Preps Pay Products; Cloudflare Launches AEO Capabilities

Half-year earnings land better than feared for WPP, while spin-out Versant Media bets on direct-to-consumer offerings ov...

Declan Byrne 👁 37 💬 0
Novo Nordisk Shifts $600 Million U.S. Media Account to Omnicom
Companies

Novo Nordisk Shifts $600 Million U.S. Media Account to Omnicom

Danish drugmaker hands agency-of-record duties to Omnicom starting Q4 2026, moving from WPP’s Wavemaker as it doubles do...

Declan Byrne 👁 48 💬 0
WPP Chief Cindy Rose: Outcome-Based Client Pay Still ‘A Few Years’ Away
Companies

WPP Chief Cindy Rose: Outcome-Based Client Pay Still ‘A Few Years’ Away

Despite CEO Cindy Rose making outcome-based remuneration a cornerstone of WPP’s turnaround, only one client — Jaguar Lan...

Declan Byrne 👁 39 💬 0