#personalization
articles
Retail
Marketers Bet on Streaming and Personalization for a Cautious 2026 Holiday Season
Digiday's holiday survey finds revenue optimism but flat discounting, with CTV ad use nearly doubling and brands leaning...
Retail
PetSmart credits AI-powered decisioning with a 22% lift in salon bookings
PetSmart credits AI-powered decisioning with a 22% lift in incremental salon bookings. Marketing SVP Bradley Breuer expl...